TERMS & CONDITIONS
Doctor Photo part of DCTR Group Terms of Business
These Terms of Business apply to all services supplied by Doctor Photo /
DCTR Group Ltd. They set out how we work with our clients and should be
read alongside any quotation, proposal, service specification, order
confirmation, or written agreement.
DCTR Group Ltd, trading as Doctor Photo, is registered in England and Wales
under number 10216149. Registered office: Savoy House, Savoy Circus,
London, W3 7DA.
By instructing us, uploading files, or using our services, you agree to these
Terms. You confirm you have authority to act for the relevant individual,
company, or principal.
If a signed agreement or proposal conflicts with these Terms, that document
takes priority.
You confirm you have not relied on any statement or promise not set out in
these Terms or in a written agreement signed by us.
1. Definitions
Client means the person or entity instructing us.
Images means all photographs, brackets, source files, edited files, enhanced
files, and outputs.
Services means image enhancement, HDR blending, facelifting, retouching,
consultancy, training, and support.
Business Day means any day other than Saturday, Sunday, or a public holiday
in England and Wales.
2. Our Services
We aim to enhance your property marketing images so that they are clear,
balanced, and believable.
Our work may include HDR blending, exposure and colour correction,
perspective correction, and the removal of minor temporary distractions.
We also use a combination of human skill and AI-assisted processes to
remove larger obstructions and, where instructed, to illustrate how a property
may appear with alternative décor, finishes, or configurations.
3. Instructions and Approval
You must provide accurate instructions, files, and selections.
We rely on what you send.
If instructions are unclear or incomplete, we may proceed on a reasonable
basis, pause work, or charge for additional work.
If the Client delays in providing instructions, approvals, or feedback, any
agreed turnaround times may be adjusted accordingly.
You must check all Images before use. Do not publish anything you are not
satisfied with.
4. Image Enhancement and Marketing Use
Images may be enhanced for marketing. This includes exposure, colour,
contrast, perspective, and removal of minor distractions.
The aim is simple: present the property clearly and fairly.
We do not intend to mislead or hide defects.
Images are illustrative. They may not match real-world conditions exactly,
including light, weather, or presentation. They are not a substitute for
inspection or advice.
Where elements have been removed or materially changed, we recommend
that you disclose this in your marketing.
You are responsible for how Images are used and for ensuring they are not
misleading.
5. AI Processing and Training
We use artificial intelligence as part of our workflow. Images may be
processed using third-party systems where required to deliver the Services.
Images may also be used by us to train, test, and improve our systems,
workflows, and output quality.
Where third-party systems are used, Images may be processed and used
within those systems in accordance with their applicable terms and conditions.
The Client acknowledges that such systems may use Images for service
delivery, system improvement, and training within their platforms. The Client
specifically acknowledges and consents to Images being used by our third-
party AI suppliers to train, test, validate, and improve their own artificial
intelligence and machine learning models, subject to those suppliers’
applicable confidentiality and data protection obligations. The Client confirms
that the permissions granted under clause 7 extend to such supplier training
use.
We work with providers that operate under appropriate confidentiality and data
protection standards.
We do not independently sell or intentionally distribute Client Images into
public or open general-purpose datasets unless agreed in writing.
All use of Images remains subject to our confidentiality obligations and
applicable data protection law.
6. Compliance and Use
You are responsible for how Images are used across marketing, listings,
portals, and advertising.
You are responsible for complying with all relevant law, regulation, and
guidance, including consumer protection and advertising standards.
We are not responsible for captions, listings, or context added by you or
others.
7. Permissions and Rights
You confirm you have all rights needed for the materials you supply.
This includes copyright, trademarks, artwork, property access, and personal
data.
Your permissions must also cover our use of Images within our workflow,
including system improvement and AI training.
We are not responsible for missing permissions.
8. Third-Party Processing
We sometimes use third-party systems and suppliers as part of delivery.
We manage our supply chain, but you accept that third-party systems are part
of the service.
Images may be used within that controlled chain for service delivery, system
improvement, and AI training, subject to confidentiality and data protection
obligations.
9. Storage
We provide production, not storage.
You must keep your own backups.
We may delete files after completion unless agreed otherwise.
10. Turnaround and Delivery
Turnaround times are estimates unless agreed in writing.
Time is not of the essence unless we say so.
We are not responsible for delays caused by incomplete instructions, technical
issues, third parties, or events outside our control.
Delivery is complete when files are made available.
Our only time guarantee applies to Urgent Facelift edits. If not returned within
2 hours between 9am and 5pm, Monday to Saturday, that edit is free.
11. Revisions and Acceptance
Request revisions within 7 days.
After that, work is accepted.
Revisions are intended to correct clear errors or to reflect agreed instructions.
Differences in style, taste, or subjective preference do not constitute a fault.
12. Fees and Payment
Facelift and platform fees are as shown on our website or as otherwise agreed
in writing.
Where work falls outside standard platform processing, including complex or
time-intensive edits, the Client may request an estimate in advance.
If no estimate is requested, the Client agrees that we may charge a
reasonable fee based on the time, complexity, and skill required to complete
the work.
Invoices must be paid on time.
Late payment may incur interest at 8% above Bank of England base rate.
We may suspend services for non-payment.
Quotes may be withdrawn or changed if not accepted within 7 days.
Where the Client instructs us on behalf of a third party (including any property
owner, developer, agent, or other principal), the Client contracts with us as
principal and remains solely and personally liable for all fees and charges. We
shall look to the Client for payment in full regardless of whether the Client has
itself been paid by, or recovered costs from, that third party. This clause
applies whether or not the Client disclosed the identity of any principal at the
time of instruction.
13. Suspension and Termination
We may suspend or stop work if invoices are unpaid, terms are breached, or
risk arises.
Work completed remains payable.
14. Intellectual Property
You own your source material.
You gain rights to use delivered Images once payment is complete.
We retain rights to our processes.
We will only use your name or logo with your written permission. By instructing
us, you grant us a non-exclusive, royalty-free licence to use before-and-after
Images produced in the course of our Services for our own portfolio, case
studies, marketing, and promotional materials, including on our website and
social media channels. We will not identify the property address or your
business name in any such use without your prior written consent. You may
withdraw this licence at any time by written notice to us, which will take effect
on a reasonable basis going forward and will not require us to remove material
already published.
15. Liability
We provide our Services with reasonable care and skill.
The Client is responsible for reviewing all Images before use and for
determining their suitability for any purpose. No Image should be relied upon
without such review.
Once an Image has been approved, published, or otherwise used by the Client
or any third party, it is deemed accepted and, to the fullest extent permitted by
law, we shall have no further liability in respect of its use or reliance. The
Client’s obligation under clause 3 to check all Images before use is a condition
of these Terms. Where the Client publishes or uses an Image without carrying
out such review, the Client does so entirely at its own risk and accepts sole
responsibility for any consequence arising from that use. Our liability is
extinguished in full upon publication or other use, whether or not a formal
approval was communicated to us.
We shall not be liable for any indirect or consequential loss, including loss of
business, revenue, profit, or opportunity.
To the extent that any liability cannot be excluded, our total liability in
connection with the Services shall be limited to the lower of:
(a) the fees paid
by the Client for the specific Images or Services giving rise to the claim; or
(b)
£1,000.
16. Indemnity
You agree to fully indemnify us and hold us harmless against all losses,
liabilities, damages, costs, and expenses (including reasonable legal costs)
arising from or in connection with: (a) any misuse of Images by you or any
third party to whom you have provided them; (b) your failure to obtain or
maintain any required permission, licence, or consent; (c) any misleading,
inaccurate, or deceptive use of Images in marketing or advertising; (d) your
failure to check Images before publication as required under clause 3; (e) any
instruction given by you on behalf of a third party, including any failure by that
third party to authorise, ratify, or pay for those instructions; or (f) any breach by
you of these Terms.
17. Assignment
You may transfer this agreement as part of a business sale, with consent not
unreasonably withheld.
We may assign or subcontract our obligations, provided this does not reduce
your level of protection.
General
Headings are for convenience only.
Singular includes plural and vice versa.
If any part is invalid, the rest remains in force.
These Terms, together with any written agreement, quotation, or proposal
issued by us, form the entire agreement between the parties.
The Client confirms that it has not relied on any statement, representation, or
promise not expressly set out in these documents.
These Terms are governed by English law.